Anchor’d is limited edition beer brewed especially for the company Climbing Anchors for their end of year party. This company imports and sells climbing gear throughout Australia and has a strong connection with their customers. To celebrate the end of a great year, Climbing Anchors decided to throw a “start of the season” party to thank their staff and customers. This beer was created especially for the occasion and had to fit the companies personality. The colours, design and humorous approach were all reflective of this. Below is the blurb on the back of the can to give you a feel for what was intended (clients text).
“Do you know Anchor’d? Anchor’d is the elation you feel after sending your nemesis project after six months but using the tree and back-clipping twice. It’s smashing the crux of your route only to realise you don’t know the rest of the beta. It’s being benighted after a hard day’s crushing bush-bashing through prickly scrub. An approachable session beer made from all local ingredients with a crisp, clean bitterness leaving you wanting more.
Disclaimer: climbing intoxicated is both dangerous and not recommented, much like using this can as pro.”