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southern blue fin tuna, an educational kit

packaging & print design

This project was a university project that worked in conjunction with The Marine and Freshwater Discovery Centre in Queenscliff, Victoria. The aim was to create a portable box that would educate high school students on a specific sea creature, focusing on stewardship.

My project focuses on the Southern Blue Fin Tuna which is a critically endangered species due to over-fishing. The box has some basic information on why they are endangered and how this has happened and why we should care about. Then once the box is opened it becomes interactive with the user. There are three elements to it, the first two are to peak the users interest about the species. This refers to the SBT’s size and weight, the size section has two measuring tapes, one marked for humans with the average Australian female and males height as well as a measuring tape for the average tuna height, and what they can grow up to. The idea is for the user to take the tape out and compare themselves to this. The second section is the weight. There are interactive cards, which are velcro, that illustrate how many tuna tins it takes to weight one SBT. The last aspect is more serious, again on velcro cards to play with, talking about how to buy sustainable tuna (what to look out for on packets etc).

This project is a quick, small and efficient project that talks about a very large issue in a very small nutshell. Check out the expanded part two project here.


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