photography & publication design
“Reduce is a quarterly journal that focuses on sustainable living. Covering all aspects of an eco-friendly lifestyle, ranging from food, through to health through to adventures, with every issue touching on new topics. Our vision is to make sustainable living practices more common in our day to day lives and to help people become aware of how their decisions affect the environment and their health in the short and long term. Reduce is a magazine for everyone and anyone, with recipes and articles aimed for complete beginners to people who have been living a sustainable way of life for years. Let Reduce inspire you.
Take note that Reduce strives to be a completely sustainable publication taking all aspects of our production into consideration. Printed on a 300gsm recycled uncoated paper stock, using soy inks all sourced through a local printer.”
A personal favourite project of mine, Reduce is a large format (A3) publication where I designed, art directed, photographed and wrote all the content. Talking about sustainable living, an interest of mine I decided that it was crucial to create all the content myself. The publication is printed on a 300gsm recycled stock, the tip-ins on a 200gsm recycled stock and the dust jacket on a heavy 250gsm stock. Trying to be as sustainable as possible, using recycled paper was a must. The publication is bound using a waxed thread and a single page binding method (a variation of coptic binding). Designed to be a collectors piece, this publications opens completely flat and is something to be enjoyed on your coffee table.
personal branding / print design
About you is a project about me. I have created a personal brand and a package to give potential clients or employers. In this package a few things are included, a business card with my logo on it, a postcard with a link to my online portfolio, a letter with a letter of introduction (which includes my letterhead) and then two booklets. Why design? is a booklet which talks about my love for design, why I am different as a designer, as well as my strengths and passions as a designer. The second book, Who am I? is an A6 book with little tip-ins that talks about who I am as a person beyond design. This includes my passions and hobbies in life, these are important things to know about me as it in turn defines who I am as a person and a designer. It gives background as to why I enjoy designing things the way I do. This package is all slipped into a clear sleeve, again branded with my name and logo.
exhibition design & publication design
The Southern Blue Fin Tuna Project is something that I worked on for three months. The aim was to educate high school students on the impact humans have on our marine life. This project had a big focus on stewardship and education and is an expansion from the Portable Educational Box Project.
We worked in partnership with the Marine and Freshwater Discover Centre in Queenscliff, Victoria to help come up with ways to engage high school students in their centre. The marine creature that I had committed myself to was the Southern Blue Fin Tuna and the challenge was to engage an age group that often rebels against learning, to be interested and empathetic to a creature that many people do not find one bit interesting.
I did this through designing an interactive exhibition which I then physically built a to 1:20 scale model of. There are many elements in this model and an A3 proposal document was created to demonstrate all of this. This document illustrates things such as the learning outcomes of the exhibition, what interactive elements are where and what the audience will feel in certain areas, through to the artwork, style guides and floor plans.
This a project that I became very passionate about and is something that is hard to write about in a couple of paragraphs. If you want to hear more about the in’s and out’s of the exhibition and what each section does, don’t hesitate to send me a message.
This project was another SKO for one of my university studios (see previous Student Knowledge Object works one and two). This is a reflection piece on a three month studio I participated in called Bay Love. I reflect on two different projects I created, my educational kit as well as my exhibition design project. I talk about what I learned, the struggles I encountered and how these lessons will benefit my future practice as a designer.
This publication is a small scale publication, designed and printed in black and white in an A6 format. After spending so much money on other printing projects throughout the semester I wanted to created something on a tight budget and be creative with these constraints that I had given myself. This little publication is in a zine format and can easily be printed with a stapled saddle stitch binding to save time and money, although I saddle stitched this binding with thread.
SKO, in other words studio knowledge object is a reflection piece of work that related to my personal experience over the last semester of doing a particular studio. In this case Command P, a studio based on publication and print design. In this publication I talk about the lessons I’ve learned, mistakes I’ve made and things I have improved on and how I will apply these skills to my future practice.
SKO 2.0 is a perfect bound A5 publication created utilising test printed paper. In a studio where the name is Command Print, you end up printing a lot of test work in progress pages for each publication you design. At the end of my second project I realised I had way too many sheets of paper from every stage of my project and I didn’t want to throw them all out. I found out that Victoria doesn’t recycle paper and so the guilt of accumulating so much paper was real. I decided to re-purpose it instead. The whole publication is created out of these test prints that I have accumulated over time, ranging from dust jacket testing, print alignment test sheets to general black and white prints with notes scribbled over them. Everything is recycled apart from the few new pages that are printed on a transparent stock. If you pay close attention to each page you will see some development over time, and if that’s not your thing you can just enjoy the composition and layouts of each page and photographs that cover them.
packaging & print design
This project was a university project that worked in conjunction with The Marine and Freshwater Discovery Centre in Queenscliff, Victoria. The aim was to create a portable box that would educate high school students on a specific sea creature, focusing on stewardship.
My project focuses on the Southern Blue Fin Tuna which is a critically endangered species due to over-fishing. The box has some basic information on why they are endangered and how this has happened and why we should care about. Then once the box is opened it becomes interactive with the user. There are three elements to it, the first two are to peak the users interest about the species. This refers to the SBT’s size and weight, the size section has two measuring tapes, one marked for humans with the average Australian female and males height as well as a measuring tape for the average tuna height, and what they can grow up to. The idea is for the user to take the tape out and compare themselves to this. The second section is the weight. There are interactive cards, which are velcro, that illustrate how many tuna tins it takes to weight one SBT. The last aspect is more serious, again on velcro cards to play with, talking about how to buy sustainable tuna (what to look out for on packets etc).
This project is a quick, small and efficient project that talks about a very large issue in a very small nutshell. Check out the expanded part two project here.
Packaging design for an Australian sea salt brand. This conceptual brand and product is for sea salt flakes sourced along the Great Barrier Reef of Australia. This product is to be sold at all major Australian airports and targets tourists.
The idea was the represent Australia in the packaging in a unique and elegant way. This product is a sustainably sourced and built product, meaning there is no plastic used throughout the packaging, the box can be recycled and reused which is equally the same with the fabric draw-string pouch that the salt is stored in.
The illustrations are simple line drawings that illustrate the The Great Barrier Reef from an arial view, these have a spot UV finish on them which contrasts against the rough matte card. The only pop of colour is the re-sealable sticker, which is printed on recycled paper, representing the colours of the coral in the reef. The inside of the box has a clear spot UV of the line drawings of the reef, a very subtle design that shows up in certain light, a little element of surprise.
I designed something clean and simple that would attract the buyers attention, which is the main reason I kept to a very simple colour palette, this would stand out compared to the competitions products. The other reason for very minimal colour use was for environmental reasons, less ink is used in this production process and very little colour ink is used.
These book covers are a re-design for the classic books Moby Dick and Ash Road. The idea was to design a fresh modern look for these books and to create covers that work as a series. I played with key themes of water and fire in the books to created stylised illustrations that worked in a series as well as individual books.
publication / poster / logo design
Eclectica is a program guide was designed for a music festival with certain limitations attached, such as content having to be placed on certain pages and size limitations (A4). This allowed me to be creative while still being limited to a certain brief, which was both challenging and interesting at the same time. My InDesign skills have reached the next level while completing this project and my typesetting and attention to detail improved by a mile. Along with the program guide a poster was to be designed for the music festival at an A2 scale and a logo was also designed (Eclectica) to be placed on both the guide and poster.
Anchor’d is limited edition beer brewed especially for the company Climbing Anchors for their end of year party. This company imports and sells climbing gear throughout Australia and has a strong connection with their customers. To celebrate the end of a great year, Climbing Anchors decided to throw a “start of the season” party to thank their staff and customers. This beer was created especially for the occasion and had to fit the companies personality. The colours, design and humorous approach were all reflective of this. Below is the blurb on the back of the can to give you a feel for what was intended (clients text).
“Do you know Anchor’d? Anchor’d is the elation you feel after sending your nemesis project after six months but using the tree and back-clipping twice. It’s smashing the crux of your route only to realise you don’t know the rest of the beta. It’s being benighted after a hard day’s crushing bush-bashing through prickly scrub. An approachable session beer made from all local ingredients with a crisp, clean bitterness leaving you wanting more.
Disclaimer: climbing intoxicated is both dangerous and not recommented, much like using this can as pro.”
ux + ui / website + app design
This project went beyond just designing a website and app, it was about learning all the research components relating to user experience and user interface design. The brief was to re-design something, so I re-designed a website called “Climbing Away” and created an app to go along with it. Research and various forms of user testing were conducted for a couple of months prior to any form design happened. The last month of the project was then spent on putting all that information into a visual format, the website and app, where I created working prototypes for both using InVision. A reflective piece of work has been created on my thoughts and the process of this project (SKO).