photography & publication design
“Reduce is a quarterly journal that focuses on sustainable living. Covering all aspects of an eco-friendly lifestyle, ranging from food, through to health through to adventures, with every issue touching on new topics. Our vision is to make sustainable living practices more common in our day to day lives and to help people become aware of how their decisions affect the environment and their health in the short and long term. Reduce is a magazine for everyone and anyone, with recipes and articles aimed for complete beginners to people who have been living a sustainable way of life for years. Let Reduce inspire you.
Take note that Reduce strives to be a completely sustainable publication taking all aspects of our production into consideration. Printed on a 300gsm recycled uncoated paper stock, using soy inks all sourced through a local printer.”
A personal favourite project of mine, Reduce is a large format (A3) publication where I designed, art directed, photographed and wrote all the content. Talking about sustainable living, an interest of mine I decided that it was crucial to create all the content myself. The publication is printed on a 300gsm recycled stock, the tip-ins on a 200gsm recycled stock and the dust jacket on a heavy 250gsm stock. Trying to be as sustainable as possible, using recycled paper was a must. The publication is bound using a waxed thread and a single page binding method (a variation of coptic binding). Designed to be a collectors piece, this publications opens completely flat and is something to be enjoyed on your coffee table.
personal branding / print design
About you is a project about me. I have created a personal brand and a package to give potential clients or employers. In this package a few things are included, a business card with my logo on it, a postcard with a link to my online portfolio, a letter with a letter of introduction (which includes my letterhead) and then two booklets. Why design? is a booklet which talks about my love for design, why I am different as a designer, as well as my strengths and passions as a designer. The second book, Who am I? is an A6 book with little tip-ins that talks about who I am as a person beyond design. This includes my passions and hobbies in life, these are important things to know about me as it in turn defines who I am as a person and a designer. It gives background as to why I enjoy designing things the way I do. This package is all slipped into a clear sleeve, again branded with my name and logo.
Anchor’d is limited edition beer brewed especially for the company Climbing Anchors for their end of year party. This company imports and sells climbing gear throughout Australia and has a strong connection with their customers. To celebrate the end of a great year, Climbing Anchors decided to throw a “start of the season” party to thank their staff and customers. This beer was created especially for the occasion and had to fit the companies personality. The colours, design and humorous approach were all reflective of this. Below is the blurb on the back of the can to give you a feel for what was intended (clients text).
“Do you know Anchor’d? Anchor’d is the elation you feel after sending your nemesis project after six months but using the tree and back-clipping twice. It’s smashing the crux of your route only to realise you don’t know the rest of the beta. It’s being benighted after a hard day’s crushing bush-bashing through prickly scrub. An approachable session beer made from all local ingredients with a crisp, clean bitterness leaving you wanting more.
Disclaimer: climbing intoxicated is both dangerous and not recommented, much like using this can as pro.”
publication design / illustration
This publication had a lot of creative freedom, with the only brief relating to people and food. I created a publication that touched on the idea of puberty and then again narrowed down to the topic of hair growth. Aimed at both young teenagers and parental or educational figures to educate teenagers in a fun way and interactive way.
This project was set up in various stages; research, experimentation, documentation and designing. As I was writing and creating the content as well as designing, I had to make sure that all the information was completely accurate. The second step was experimenting with food and how this could relate to body hair, for example growing roots out of a sweet potato, to symbolise pubic hair growing. This is represented in the book through both illustration and photography with tracing paper revealing another layer in the growth of the hair. All the photographs and illustrations are drawn on real-life images and experimentations that I conducted and the text is written in the form of a recipe so that the reader can actually create these experiments as well.
The publication is hand bound with cotton string as a saddle stitch binding and printed as an experiment on watercolour paper as well as tracing paper.
publication / poster / logo design
This project has to be one of my favourites and something I spent a lot of time refining. A program guide was to be designed for a music festival with certain limitations attached, such as content having to be placed on certain pages and size limitations (A4). This allowed me to be creative while still being limited to a certain brief, which was both challenging and interesting at the same time. My InDesign skills have reached the next level while completing this project and my typesetting and attention to detail improved by a mile. Along with the program guide a poster was to be designed for the music festival at an A2 scale and a logo was also designed (Eclectica) to be placed on both the guide and poster.
SKO, in other words studio knowledge object is a reflection piece of work that related to my personal experience over the last semester of doing a particular studio. In this case Command P, a studio based on publication and print design. In this publication I talk about the lessons I’ve learned, mistakes I’ve made and things I have improved on and how I will apply these skills to my future practice.
SKO 2.0 is a perfect bound A5 publication created utilising test printed paper. In a studio where the name is Command Print, you end up printing a lot of test work in progress pages for each publication you design. At the end of my second project I realised I had way too many sheets of paper from every stage of my project and I didn’t want to throw them all out. I found out that Victoria doesn’t recycle paper and so the guilt of accumulating so much paper was real. I decided to re-purpose it instead. The whole publication is created out of these test prints that I have accumulated over time, ranging from dust jacket testing, print alignment test sheets to general black and white prints with notes scribbled over them. Everything is recycled apart from the few new pages that are printed on a transparent stock. If you pay close attention to each page you will see some development over time, and if that’s not your thing you can just enjoy the composition and layouts of each page and photographs that cover them.
illustration / publication design
SKO: studio knowledge object, this is a reflective piece of work based on one of my projects (Climbing Away). Split into three parts, I talk about my thoughts, reflections and lessons learnt throughout creating the website and app. Illustrations were drawn and edited in illustrator to reflect this process and the whole publication was printed and designed in the form of a concertina that folded into a standard publication cover.
ux + ui / website + app design
This project went beyond just designing a website and app, it was about learning all the research components relating to user experience and user interface design. The brief was to re-design something, so I re-designed a website called “Climbing Away” and created an app to go along with it. Research and various forms of user testing were conducted for a couple of months prior to any form design happened. The last month of the project was then spent on putting all that information into a visual format, the website and app, where I created working prototypes for both using InVision. A reflective piece of work has been created on my thoughts and the process of this project (SKO).
“a 100% natural tonic to wake you up. sound too good to be true? it’s not. 3 little drops of this tonic under your tongue and you will suddenly perk up and feel like you’ve had 8 hours sleep even if you’ve only really had about 3. use it to change your sleep patterns, adjust jetlag or just help you get over that dreaded hangover. made with 100% natural products sourced from 100% ethical resources in australia. also the perfect little travel companion for your hand luggage or handbag.”
This product is aimed at both males and females between the ages of 25-33 years. The bottle on the left is the male tonic, and the bottle on the right the female tonic.
photography / styling / art direction
Here is a collection of various food photography projects I have done. As someone who loves to cook, eat and photograph it seems to all go hand in hand that I always find a project relating to food photography. These are a few photos from 3 seperate projects over the last couple of years, ranging from a cook book designed 4 years ago to a publication being designed right now. All food cooked or baked by me, food styling, art direction and photography also done by me.
print design / illustration
This is a personal piece of work for my 21st birthday event. A birthday invitation was designed in a two part piece, with event details on the main part of the invitation and location and direction details on the little card that is designed to keep handy in a wallet for the day of arrival. Illustrations created digitally in Adobe Illustrator and printed on a thick uncoated textured stock.
This is a free-lance job for the distribution company “Sublime Equipment”, based out of the Blue Mountains in NSW. The brief was to have a simple design that reflected where the name and company originated. Sublime Point is a lookout point in the Blue Mountains where Mount Solitary is in prime view, the logo is designed based on that mountain.
A publication dedicated to the history and love of the typeface Adobe Caslon. Printed on both a gloss paper as well as tracing paper to illustrate the differences in weights. Finished with a saddle stitch binding.